Value Propositions to Sales Propositions: What the Best Companies Do Cindy Barnes

ISBN: 9780749469153

Published: August 28th 2015

Paperback

240 pages


Description

Value Propositions to Sales Propositions: What the Best Companies Do  by  Cindy Barnes

Value Propositions to Sales Propositions: What the Best Companies Do by Cindy Barnes
August 28th 2015 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 240 pages | ISBN: 9780749469153 | 6.52 Mb

In recent years, developing a value proposition has become a primary consideration for businesses. A value proposition is a business or marketing statement that summarizes why a customer should buy a particular product or service -- highlighting theMoreIn recent years, developing a value proposition has become a primary consideration for businesses.

A value proposition is a business or marketing statement that summarizes why a customer should buy a particular product or service -- highlighting the benefits, costs and value that a company can deliver to prospective customers and customer segments, and demonstrating the advantages over any competitors.Value Propositions to Sales Propositions provides guidance for business leaders -- demonstrating why having a strong value proposition is so important for a company, and why the costs can be high when customers lose sight of that proposition.

This book shows readers how to build, deliver and harness value propositions to create profitable growth for any business by utilizing the experience of clients and customers.Featuring global case studies and examples, Value Propositions to Sales Propositions is the essential guide to understanding, creating and delivering the most effective value-based strategy.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Value Propositions to Sales Propositions: What the Best Companies Do":


baby-fox.pl

©2013-2015 | DMCA | Contact us